K2 discovery inc. is a creative research company that specializes in finding new and useful connections between people, brands and ideas. The number 2 is comprised of several elements. The question mark represents research, the red dot represents the pivotal consumer insight gained through research and the horizontal exclamation mark represents the resulting statement or strategic positioning of a company, product or service.

K2′s unique approach melds the disciplines of creative planning and innovative inquiry offering new depth to information uncovered and an insightful interpretation of research designed to stimulate the creative process.

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