A Brewery Rebrand
After 20 years, Atlantic Canada's leading craft brewery gets a makeover and a new propeller
John Allen opened the Propeller Brewing Company in 1997 on Gottingen Street, Halifax, Nova Scotia. 20 years later, it was decided a rebrand was required. Melon retained the propeller as the center of it's new logo, and developed a comprehensive colour system to denote the countless types of beers and flavours offered. The identity was applied to trucks, vans, signage, bottles, cans, merchandise, coasters and website.