Perfect Storm is a rum and ginger beer cooler developed by Propeller Brewing Company.

 

Melon was hired to develop the brand, graphic design, package design and advertising. The vivid colour, bold type and clean layout make it identifiable at a glance.

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Perfect Storm features bold, slanted typography and a vibrant green palette evoking freshness and energy. The dynamic layout and subtle line textures suggest motion and waves, reinforcing its rum and ginger ale identity with strong, nautical-inspired branding.