DESIGN
WEBSITE
PROCESS
Our website design and content creation is powered by international award-winning advertising, design, writing and strategic planning experience.
PROCESS OVERVIEW
PROCESS OVERVIEW
Business / Marketing / Website Goals
Market / Competitor Analysis
User Profiles / Target Audiences
Site Functionality
Customer Goals / Key Messages
Customer Decision Process
Search Engine Goals / Terms
Copywriting / Content Development
Mood Boards / Concepts
Layout / Fonts / Colours
Imagery / Infographics
SEO Meta Tags /
User / Cross Platform Testing
Refine / Approve
Site Live / Test
Crawl / Index / Rank
DISCOVERY / GOALS
TEST / REFINE / LAUNCH
1 WK
1-2 WKS
MESSAGING / STRUCTURE
1-2 WKS
DESIGN / BUILD
3-4 WKS
Business / Marketing / Website Goals
Market / Competitor Analysis
User Profiles / Target Audiences
Site Functionality
Customer Goals / Key Messages
Customer Decision Process
Search Engine Goals / Terms
Copywriting / Content Development
Mood Boards / Concepts
Layout / Fonts / Colours
Imagery / Infographics
SEO Meta Tags /
User / Cross Platform Testing
Refine / Approve
Site Live / Test
Crawl / Index / Rank
DISCOVERY / GOALS
TEST / REFINE / LAUNCH
1 WK
1-2 WKS
MESSAGING / STRUCTURE
1-2 WKS
DESIGN / BUILD
3-4 WKS
Discovery
Business / Website Goals
Market Analysis
User Profiles / Audiences
Site Functionality
1 WK
Messaging
Customer Goals
Customer Messages
SEO Research / Terms
Content Gathering
1 WK
Design
Mood Boards / Concepts
Copywriting / Imagery
Layout / Fonts / Colours
Imagery / Infographics
4 WKS
Test + Refine
User / Platform Testing
SEO Implementation
Site Live / Test
Crawl / Index / Rank
1 WK
Business / Marketing / Website Goals
Market / Competitor Analysis
User Profiles / Target Audiences
Site Functionality
Customer Goals / Key Messages
Customer Decision Process
Search Engine Goals / Terms
Copywriting / Content Development
Mood Boards / Concepts
Layout / Fonts / Colours
Imagery / Infographics
SEO Meta Tags /
User / Cross Platform Testing
Refine / Approve
Site Live / Test
Crawl / Index / Rank
DISCOVERY / GOALS
TEST / REFINE / LAUNCH
1 WK
1-2 WKS
MESSAGING / STRUCTURE
1-2 WKS
DESIGN / BUILD
3-4 WKS
Competitor Analysis:
Promises / Key Messages
Website Concepts / Layouts
Type / Colour / Images
MARKET
AUDIT
What are your competitors
saying to your customers?
Promise
Messages
Website
Layouts
Fonts
Images
Colours
Promise
Messages
Website
Layouts
Fonts
Images
Colours
Promise
Messages
Website
Layouts
Fonts
Images
Colours
Promise
Messages
Website
Layouts
Fonts
Images
Colours
Promise
Messages
Website
Layouts
Fonts
Images
Colours
Promise
Messages
Website
Layouts
Fonts
Images
Colours
Promise
Messages
Website
Layouts
Fonts
Images
Colours
Promise
Messages
Website
Layouts
Fonts
Images
Colours
Competitor Website Analysis:
Promises / Key Messages
Website Concepts / Branding
Type / Colour / Images
WHAT ARE YOUR COMPETITORS SAYING?
Promise
Messages
Website
Layouts
Fonts
Images
Colours
Promise
Messages
Website
Layouts
Fonts
Images
Colours
Promise
Messages
Website
Layouts
Fonts
Images
Colours
Promise
Messages
Website
Layouts
Fonts
Images
Colours
Promise
Messages
Website
Layouts
Fonts
Images
Colours
Promise
Messages
Website
Layouts
Fonts
Images
Colours
Promise
Messages
Website
Layouts
Fonts
Images
Colours
Promise
Messages
Website
Layouts
Fonts
Images
Colours
AUDIENCE
PROFILE
Competitor Website Analysis:
Promises / Key Messages
Website Concepts / Branding
Type / Colour / Images
CUSTOMER
JOURNEY
Project: Decell Website Design
Goal 1: Promote DermGen Features + Benefits
Goal 2: Encourage Product Trial
Customer Persona
Dr. Zhang Wei Li
45 Years Old
Doctor / Wound Care Specialist
Hospital Outpatient Department
Scenario:
He has been practicing at the hospital for ten years. He has been treating many diabetic patients, and on occasion, has had to amputate, due to shortcomings in his wound treatments. He finds the treatment process laborious and ineffective.
He wishes there was something more effective and efficient.
Customer Persona
Dr. Zhang Wei Li
45 Years Old
Doctor / Wound Care Specialist
Hospital Outpatient Department
Scenario
He's been treating many diabetic patients, and on occasion, has to amputate, due to shortcomings in wound treatments. He finds the treatment process laborious and ineffective.
He wishes there was something more effective and efficient.
MISSION
T
o provide compassionate, high quality gender affirming care for people across Nova Scotia.
To provide compassionate, high quality gender affirming care for people across Mi'kma'ki (Nova Scotia).
We serve a diverse range of communities and strive to reduce barriers to accessing care
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Competitor Website Analysis:
Promises / Key Messages
Website Concepts / Branding
Type / Colour / Images
Competitor Website Analysis:
Promises / Key Messages
Website Concepts / Branding
Type / Colour / Images