108 YOGA
Yoga logo Design is one with its mystical number
Client Context
Client: 108 Yoga
Location: Halifax, Nova Scotia
Services: Brand Identity, Logo Design, Graphic Design
108 Yoga, a yoga studio based in Halifax, Nova Scotia, needed a brand identity that reflected the depth, mindfulness, and sacred history of yoga practice. In yoga tradition, the number 108 holds profound spiritual significance—representing wholeness, sacred geometry, and meditative focus. The design challenge was to merge this sacred number with the studio’s name in a clean, memorable mark that felt both modern and meditative.
The Visual Concept & Typographic Innovation
The identity centers around a brilliant visual pun where the number 108 and the word yoga coexist in a single, continuous typographic mark.
The Moment of Enlightenment
As viewers engage with the logo, they experience a subtle sense of "enlightenment" when discovering the hidden numerals—the stem forming the 1, the central bowl forming the 0, and the fluid loops forming the 8 within the letterforms of yoga.
Typographic Fluidity
Engineered using custom vector curves that mirror the breath, flexibility, and fluid movement of yoga practice.
Color & Minimalism
Kept intentionally minimalist to maintain focus on the clever negative space and structural harmony of the letterforms The two different colours seperate the words from numbers, yet the similar tones of the colours allow the viewer to see both number and letters as a whole.
International Recognition & Impact
LogoLounge Winner: Voted one of the world's best logos by LogoLounge, the premier international brand identity competition evaluated by tens of thousands of design professionals globally.
Multi-Surface Application
Designed for high-impact presence on studio storefront signage, window vinyl, yoga apparel, merchandise, and digital platforms.
Local Brand Authority
Established 108 Yoga as one of Halifax's most distinct wellness brands.
