LA POETRY FOUNDATION
Los Angeles-Based Engaging the Senses gets New branding and logo design
The Challenge
Client: Engaging the Senses Foundation
Location: Los Angeles, California
Services: Branding, Logo Design, Graphic Design
The Engaging the Senses Foundation is a Los Angeles–based philanthropic non-profit dedicated to nurturing mindfulness, empathy, and social connection through poetry and the arts. Partnering with universities, art councils, cultural institutions, and literary non-profits, the foundation operates on the foundational belief that engaging human senses through artistic expression educates and enriches society. The design challenge was to craft a series of conceptual brand identities that visually articulated the intangible magic of poetry, sensory awakening, and intellectual enlightenment.
The Design Concepts & Poetic Metaphors
To capture the foundation’s multifaceted mission, Melon developed three distinct visual concepts translating verse and mindfulness into graphic form.
Concept 1: Meditative Lightness & Floating Seeds
Centered around the delicate motif of drifting dandelion seeds floating on air. Featuring airy, weightless typography with balanced, centered alignment, this direction embodies quiet contemplation, clarity, and the gentle dispersal of poetic ideas.
Concept 2: The Human Profile of Flowing Verse
A lyrical composition where fluid, handwritten ribbons of text gently curve to define the silhouette of a human face. This mark illustrates the intimate bond between literature and the human condition, showing how poetic expression shapes personal empathy and self-awareness.
Concept 3: The Kinetic Burst of Language
An expressive, high-impact explosion of tiny alphabetic letterforms radiating from a central core, anchored by bold, contemporary typography. This concept celebrates the visceral power, cultural disruption, and vibrant energy released when words take flight.
