RAD8 COLLAGEN
BEVERAGES
Branding & package design for collagen-infused sparkling teas
The Client
Client: RAD8
Industry: Cosmeceuticals, Ingestible Beauty & Functional Wellness Beverages
Services: Branding, Logo Design, Packaging & Label Design
RAD8 is an innovative cosmeceutical beverage developed to deliver clinical-grade skincare and wellness benefits from within. Benefits include fuller, plumper skin with reduction in fine lines and wrinkles, the production & absorption of collagen, and increased hydration. Sitting at the cutting edge of the nutricosmetics movement, the brand needed a retail packaging system that bridged scientific skincare efficacy with high-end lifestyle glamour.
The Challenge
Communicate wellness and appetite appeal while commanding premium shelf appeal in luxury beauty boutiques, wellness spas, and natural grocers.
The Packaging Concept
Melon combined the aesthetics of the cosmetic and beverage industries to evoke a sense of beauty, science, and nature. RAD8 features clean, modern packaging with soft gradient colors reflecting each flavor. Minimal typography and botanical accents highlight its all-natural, collagen-infused sparkling tea, blending wellness, elegance, and contemporary beverage branding.
Shown below are various early stage package explorations.
