ABOUT
MELON
AN INDEPENDENT
CREATIVE STUDIO
FOUNDED IN 2004
Industry Sectors Include:
SCIENCE & TECHNOLOGY:
BIOTECHNOLOGY, APPLIED PHYSICS, MEDICINE, HIGH-PERFORMANCE COMPUTING
Consumer & Culture:
Food & Beverage, Health & Beauty, Fashion, Entertainment, Performing Arts, TELECOMS
Enterprise:
Professional Services, Investor Relations
MELON IS A
HALIFAX DESIGN
STUDIO FOUNDED
IN 2004
LEADERSHIP + EXPERIENCE
Melon's strategic process is key to developing outstanding brands aligned with business goals.
Clients describe the branding and design work as clear, contemporary, smart and powerful.
Paul Douglas
Founder & Creative Director
With over 35 years of industry experience, Paul Douglas leads strategy and creative execution at Melon. His career spans traditional visual communication, branding, graphic design, advertising, website design and modern digital architectures—delivering insightful, high-impact design that regularly surpasses client objectives.
Education
Degree in Visual Communication Design
NSCAD University
UX & UI Design
Interaction Design Foundation
Academic Teaching
Former Instructor at NSCAD University
Design Division
Former Instructor at Mount Saint Vincent University
Department of Public Relations
Global Mentorship
Personally mentored over 70 post-secondary students and emerging designers from Canada, China, Colombia, Japan, Kuwait, Northern Ireland, Saudi Arabia, South Korea, Spain, and the United States.
Industry Recognition & Selected Awards
Over 30 national and international awards for design and advertising excellence, including:
• Gold World Medal
New York Festivals
• Outstanding Creativity Award
Chicago International Advertising Show
• Award of Excellence
Television Bureau of Canada
Speaking Engagements & Guest Lectures
• Dalhousie University School of Business
MBA Program (4 Guest Lectures)
• Mount Saint Vincent University
Commerce Department (3 Lectures)
• NSCAD University
Interdisciplinary Design (Guest Lecture)
• Saint Mary’s University
TESL Program (Guest Lecture)
• World Trade & Convention Centre
International Advertising Seminar
• Canadian Association of Professional
Image Creators (CAPIC)
National Conference (Guest Panelist)
• Scotiabank Entrepreneur Workshops (Guest Speaker)
Founder & Creative Director
With over 35 years of industry experience, Paul Douglas leads strategy and creative execution at Melon. His career spans traditional visual communication, branding, graphic design, advertising, website design and modern digital architectures—delivering insightful, high-impact design that regularly surpasses client objectives.
Education
Degree in Visual Communication Design
NSCAD University
UX & UI Design
Interaction Design Foundation
Academic Teaching
Former Instructor at NSCAD University
Design Division
Former Instructor at Mount Saint Vincent University
Department of Public Relations
Global Mentorship
Personally mentored over 70 post-secondary students and emerging designers from Canada, China, Colombia, Japan, Kuwait, Northern Ireland, Saudi Arabia, South Korea, Spain, and the United States.
Paul Douglas
Founder & Creative Director
With over 35 years of industry experience, Paul Douglas leads strategy and creative execution at Melon. His career spans traditional visual communication, branding, graphic design, advertising, website design and modern digital architectures—delivering insightful, high-impact design that regularly surpasses client objectives.
Education
Degree in Visual Communication Design
NSCAD University
UX & UI Design
Interaction Design Foundation
Academic Teaching
Former Instructor at NSCAD University
Design Division
Former Instructor at Mount Saint Vincent University
Department of Public Relations
Global Mentorship
Personally mentored over 70 post-secondary students and emerging designers from Canada, China, Colombia, Japan, Kuwait, Northern Ireland, Saudi Arabia, South Korea, Spain, and the United States.
Paul Douglas
Founder & Creative Director
With over 35 years of industry experience, Paul Douglas leads strategy and creative execution at Melon. His career spans traditional visual communication, branding, graphic design, advertising, website design and modern digital architectures—delivering insightful, high-impact design that regularly surpasses client objectives.
Education
Degree in Visual Communication Design
NSCAD University
UX & UI Design
Interaction Design Foundation
Academic Teaching
Former Instructor at NSCAD University
Design Division
Former Instructor at Mount Saint Vincent University
Department of Public Relations
Global Mentorship
Personally mentored over 70 post-secondary students and emerging designers from Canada, China, Colombia, Japan, Kuwait, Northern Ireland, Saudi Arabia, South Korea, Spain, and the United States.
Industry Recognition & Selected Awards
Over 30 national and international awards for design and advertising excellence, including:
• Gold World Medal
New York Festivals
• Outstanding Creativity Award
Chicago International Advertising Show
• Award of Excellence
Television Bureau of Canada
Speaking Engagements & Guest Lectures
• Dalhousie University School of Business
MBA Program (4 Guest Lectures)
• Mount Saint Vincent University
Commerce Department (3 Lectures)
• NSCAD University
Interdisciplinary Design (Guest Lecture)
• Saint Mary’s University
TESL Program (Guest Lecture)
• World Trade & Convention Centre
International Advertising Seminar
• Canadian Association of Professional
Image Creators (CAPIC)
National Conference (Guest Panelist)
• Scotiabank Young Entrepreneur Workshops (Guest Speaker)
Industry Recognition & Selected Awards
Over 30 national and international awards for design and advertising excellence, including:
• Gold World Medal
New York Festivals
• Outstanding Creativity Award
Chicago International Advertising Show
• Award of Excellence
Television Bureau of Canada
Speaking Engagements & Guest Lectures
• Dalhousie University School of Business
MBA Program (4 Guest Lectures)
• Mount Saint Vincent University
Commerce Department (3 Lectures)
• NSCAD University
Interdisciplinary Design (Guest Lecture)
• Saint Mary’s University
TESL Program (Guest Lecture)
• World Trade & Convention Centre
International Advertising Seminar
• Canadian Association of Professional
Image Creators (CAPIC)
National Conference (Guest Panelist)
• Scotiabank Young Entrepreneur Workshops
(Guest Speaker)
LINKEDIN
TESTIMONIALS
Brand Strategy,
Business Value & ROI
Paul is an amazing Creative Director, a leader in his field and someone who truly cares about the client and their business objectives. Paul challenges conventional thinking, but always stays true to the business objectives at hand."
Stephen Harding
(President & CEO, Dartmouth General Hospital Foundation)
Paul is part creative, part analytical — all talent. His experience is wide and deep. He knows how business works and can leverage far-reaching resources to create work that attracts attention and brings new value to clients. Stuff happens. He is also fun to work with."
David Holt
(Editor & Writer)
Telling a story visually is critical today, across digital and traditional platforms. Paul is exceptional in his ability to extract the business goal and bring it to life in a compelling manner that gets not only attention, but results. Brilliant to work with, formidable in his capabilities. Paul delivers on time and on budget and with integrity."
Giles Crouch
(Cultural Anthropologist)
Two things stand out about Paul:
1. He is extremely creative and talented. 2. He understands that there is a process to follow if you want desired and predictable results. It is hard to find both in one person, but you do with Paul."
Patrick d'Entremont
(Writer)
"Paul is a motivated ‘doer’ with a great combination of creative and business skills. His work is always inspiring and at the same time provides great business value."
Gerry Giffin
(Strategic Coaching and Consulting)
Identity Design, Digital Products & Multi-Channel Campaigns
On multiple occasions I have engaged Paul to create print ads and design corporate logos that, in the end, manage to encapsulate perfectly what we do in a concise, clever and memorable way... Paul's portfolio includes successful campaigns in every medium from radio, television, print, web, and more. This provides him with perspective on what’s right for a client, their project, who to target and how to seamlessly fit a campaign of work together."
Jeffrey Fish
(Directorial Practitioner)
When building customized POS software for clients, Paul was hired to provide his unique and attractive designs to the graphic interface... Paul always came to the table with amazing designs that took the software from good to outstanding. He is able to bring out the exact essence of any client he deals with and provide them with graphic designs that fit better than a glove!"
Tanya Lee Cooper (Senior Accountant, Feindel Tremere Inc.)
When I was looking for a logo for my company in 2004 Paul’s creativity and talent came to the rescue to make the process easy and enjoyable. His originality of thought is a gift to all of those who have the pleasure to work with him."
Colette Robicheau (Executive Productivity Coach)
I have been a fan of Paul's work for ages. His photos and designs are visually striking, professional and original. He would be a great contact for any business that really wants to set their brand apart from the rest."
Shawn Greene
(Chief Technology Officer, MARS VR Lab)
Paul's ability to engage his audience with bold imagery and profound messaging has inspired me as a young designer. His work speaks for itself, which in essence, is truly the epitome of great and effective design."
Matt Cyr
(UI/UX at Pimcore)
Paul has an outstanding, beautiful portfolio of work, online and offline across a number of platforms and global brands. His energy, infectious personality and sense of humor are contagious while maintaining a totally professional attitude."
Mitch Kinney
(Creative Director / Art Director)
Reliability, Collaboration & Client Experience
We first started working with Paul and Melon in 2010 and continue to do so. Paul's innovative work combined with his energy and ideas have resulted in our firm also recommending Paul and Melon to our clients! He delivers, every time, on time, on budget and always exceeds expectations!"
Pernille Fischer Boulter
(CEO, Kisserup International Trade Roots)
Paul is one of the select Halifax business people I've dealt with who is both 100% professional boasting exceptional results. You'll be happy if you deal with Melon."
Arthur Canning
(Writer/Director, Gift Shop Pictures)
Paul excels at collaborating effectively. He has an amazing ability to create trust and engagement with his teams, colleagues and clients. Paul made a significant contribution to the agency and is one of the most creative leaders in Halifax."
Sue Hoyt
(Marketing & Communications Specialist)
Paul is one of the most talented creative minds that I've ever worked with. The passion, research and work he puts into a project is evident in the final outcome—resulting in outstanding creative designs that are meaningful and relevant to the brand."
Shelley Mackenzie
(Media Supervisor,
Time & Space Media)
Paul embodies the soul of creativity. There isn't a thing that he touches that isn't transformed into something greater than you thought it could be."
Lisa Sutt
(Art Director & Graphic Designer)
Paul has more vision and awareness than many aspire to have. There is a joy and an optimism in his work that is a wonder to experience."
Benny Fong
(Creative Strategist)
Creative Direction & Mentorship
Paul was my first job out of college and he was truly inspiring. Creative, thoughtful, passionate about design and communication, I could not have asked for a better mentor... He taught me a lot about the process of effective visual communication. He is truly invested in every project."
Tif Flowers
(Senior Designer, Shopify)
I had the pleasure of interning with Paul Douglas when I graduated from NSCAD. He is a problem solver, motivating, supportive and extremely talented... Paul will blow your mind with a concept and go beyond the creative brief to provide the client with an impressive piece of work."
Andrea Rahal
(Owner & Designer,
Inkwell Modern Handmade Boutique & Letterpress)
Paul was among one of my first art directors and left me with a lasting positive impact and huge design influence that followed me for the rest of my career... He insisted on detailed, precise work which is vital. His sense of typography and imagery are truly amazing."
Jocelyne Saulnier
(Senior Graphic Designer & Art Director, CDP)