OSTRICH CLUB
Melon provides Logo Designs for Restaurant in Halifax, Nova Scotia
The Challenge
Client: The Ostrich Club
Location: Halifax, Nova Scotia (Hydrostone District)
Services: Brand Strategy, Logo Design, Graphic Design, Menu Cover, Signage
Located in Halifax’s historic Hydrostone neighborhood, The Ostrich Club is a celebrated restaurant and wine bar known for its vibrant culinary creativity, thoughtfully curated wine program, and welcoming neighborhood energy. The restaurant needed a memorable brand identity that reflected its elevated dining standards while embracing a lighthearted, distinctive personality that set it apart from traditional fine-dining establishments.
The Visual Concept & Culinary Indulgence
The brand identity centers on a clever, charming subversion of a well-known animal idiom.
The Indulgent Ostrich
Instead of burying its head in the sand, the illustrated ostrich eagerly plunges its beak straight into a dinner plate and a glass of wine—capturing the pure joy of becoming thoroughly immersed in delicious dining.
Refined Linework: Clean, stylized illustration style that maintains an air of culinary sophistication while delivering an instant smile.
Classic Meets Modern Typography: Elegant, Art Deco typography that complements the witty mascot and adds a refined, bistro-style foundation.
