Logo and Graphic Design for RXL Inc, based in California. RXL designs and manufactures physical infrastructure equipment for AI and traditional data centers. The brand included a wordmark, online interactive brand guidelines site, and a host of other corporate and collateral materials.

The color palette is drawn from a blurred and abstracted sunrise, and follows strict accessibility standards, both online & off. 

The cool blues and electric violets closely align with the brand palette, reinforcing themes of innovation, intelligence, and reliability while creating a cohesive visual language.
When softened or blurred, these environments become powerful abstract backgrounds.

The abstract images retain the essence of advanced infrastructure without distracting from key messaging. The result is a sense of depth and possibility—an atmosphere that suggests scale, security, and the idea that we are continually reimagining what’s possible.